Chiswick Carpet Cleaners Privacy Policy
This Privacy Policy explains how Chiswick Carpet Cleaners collects, uses, stores, and protects personal data about its customers and website visitors. It also explains your rights under applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.
This Privacy Policy applies to all customers and prospective customers of Chiswick Carpet Cleaners in our service area, as well as to visitors to our website and individuals who contact us with enquiries about our services.
Who We Are
Chiswick Carpet Cleaners is a carpet and upholstery cleaning service provider operating in the local area. For the purposes of data protection law, we are the data controller in relation to the personal data we collect and process about you as described in this Privacy Policy.
Personal Data We Collect
We may collect and process the following categories of personal data about you:
Identification and contact details: name, address, postcode, and other contact information you choose to provide, such as preferred contact method.
Booking and service information: details of the services you request, dates and times of appointments, property access information where necessary for providing the service, and any instructions or notes that you provide to us.
Payment and transaction information: details of payments made for our services and related transaction records. We do not store full payment card details. Where card payments are used, these are processed securely by our payment service providers.
Communication records: information contained in emails, online contact forms, messages, or notes of telephone conversations with you, including enquiries, feedback, and complaints.
Technical and usage data: limited technical data about your use of our website, such as IP address, device type, approximate location, browser type, pages visited, and the date and time of visits. This may be collected through cookies or similar technologies, where permitted by law.
Marketing preferences: your choices about receiving marketing communications from us.
How We Use Your Personal Data
We use your personal data for the following purposes:
To provide our services: managing enquiries, providing quotes, booking and delivering cleaning services, communicating with you about your bookings, and handling any changes or cancellations.
To manage our relationship with you: responding to questions, feedback, or complaints; requesting feedback about our services; and notifying you about important changes to our terms or policies.
To process payments and accounting: issuing invoices, recording payments, managing refunds where applicable, and keeping accurate financial records for tax and accounting purposes.
To improve our services and website: monitoring service quality, analysing trends in bookings, and improving our website content, layout, and functionality.
To send marketing communications: where permitted, informing you about offers, updates, and new services that may be of interest to you. You can opt out of marketing at any time.
To comply with legal obligations: maintaining records, cooperating with regulatory authorities, and complying with applicable laws and regulations.
Lawful Bases for Processing
We rely on the following lawful bases to process your personal data:
Contractual necessity: where processing is necessary to enter into or perform a contract with you, for example to provide carpet cleaning services, manage bookings, and process payments.
Legitimate interests: where processing is necessary for our legitimate business interests, provided your interests and fundamental rights do not override those interests. This includes managing and developing our business, communicating with existing customers about similar services, improving our website and services, and protecting our business from fraud and misuse.
Legal obligation: where we need to process personal data to comply with legal or regulatory requirements, such as tax and accounting laws.
Consent: in limited circumstances, we may rely on your consent, for example where it is required for certain types of marketing or for the use of certain cookies. Where consent is used, you may withdraw it at any time.
Data Retention
We will keep your personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including to provide services, respond to enquiries, meet legal, accounting, or reporting requirements, and resolve any disputes.
In general, we apply the following retention practices:
Customer and booking records: retained for a period that enables us to manage repeat bookings and customer relationships, and to comply with tax and accounting obligations. This will typically be up to seven years after the end of our relationship with you, unless a longer period is required by law.
Communication records: retained for as long as is necessary to respond to your enquiry or manage any complaint, and then in accordance with our general retention periods where they form part of our customer records.
Marketing information: retained for as long as you remain subscribed to our marketing communications or until you object or opt out.
Technical and usage data: retained for a shorter period necessary for security, analysis, and website improvement purposes, unless a longer retention is required to investigate or prevent misuse or security incidents.
When we no longer need personal data, we will delete it or anonymise it so that it can no longer be associated with you.
Sharing Your Personal Data
We do not sell your personal data. We may share your personal data with third parties in the following circumstances:
Service providers and processors: trusted third parties who provide services to us or on our behalf, such as payment processors, accounting or bookkeeping service providers, customer management or booking software providers, website hosting and maintenance providers, and IT support companies. These parties act as data processors and may only process your personal data in accordance with our instructions and for the purposes described in this Privacy Policy.
Professional advisers: such as accountants, auditors, or legal professionals, where reasonably necessary to obtain professional advice or to establish, exercise, or defend legal claims.
Authorities and regulators: where required by law, regulation, or court order, or where necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
If we are involved in a business reorganisation, merger, or similar event, we may transfer your personal data to a successor organisation, subject to appropriate protections.
International Transfers
Where we use service providers or systems located outside the United Kingdom, your personal data may be transferred to countries that may not provide the same level of data protection as the UK. In such cases, we will ensure that appropriate safeguards are in place to protect your personal data, for example by using contracts approved for use under data protection laws, or by relying on other lawful transfer mechanisms.
How We Protect Your Personal Data
We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data. These measures include access controls, secure storage, and limiting personal data access to those employees and processors who need it to perform their duties.
While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security.
Your Data Protection Rights
Under data protection law, you have certain rights in relation to your personal data. Subject to certain conditions and exemptions, you may have the right to:
Access: request confirmation that we process your personal data and obtain a copy of the personal data we hold about you.
Rectification: request correction of inaccurate or incomplete personal data.
Erasure: request deletion of your personal data where there is no good reason for us to continue processing it, for example where it is no longer necessary for the purposes for which it was collected, or where you have successfully objected to processing.
Restriction: request that we restrict the processing of your personal data in certain circumstances, for example while we verify its accuracy or our reasons for processing it.
Objection: object to processing based on our legitimate interests where you believe it impacts your fundamental rights and freedoms. You also have the right to object at any time to the processing of your personal data for direct marketing purposes.
Data portability: request the transfer of certain personal data to you or to another organisation, where technically feasible.
Where we rely on consent as a lawful basis to process your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
How To Exercise Your Rights
If you wish to exercise any of your data protection rights or have questions about how we handle your personal data, you can contact us using the contact details provided on our website or by using your usual contact channel with Chiswick Carpet Cleaners.
You also have the right to lodge a complaint with the Information Commissioners Office or another competent supervisory authority if you are concerned about how we process your personal data. We would, however, appreciate the chance to address your concerns before you approach a supervisory authority, so we encourage you to contact us first.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any updates will be posted on our website and will apply from the date of publication. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal data.
